Do you receive the Sunday newspaper? Where I live, the Sunday newspaper is filled with news and feature articles. It also has an abundance of sales advertisements and coupons. Wal-Mart, KMart, Target… they have the same three products on sale. Which store do you choose?
There is a one-dollar coupon for Wal-Mart, which is closer to your home. You have a 99-cent coupon for KMart, but they have double coupon day. Then the kicker is Target – if you buy four of this product – which is on sale cheaper than the other two – you will also receive a five-dollar gift card at the register.
On yesterday’s SBA.gov blog, guest blogger Rieva Lesonsky is CEO and President of GrowBiz Media discussed “Creating Customer Loyalty Programs.” Some of the ways she mentions are:
- Distribute rewards cards
- Offer discount programs
- Give a gift
- Create a VIP program
- Hold events
- Use mobile apps
- Get personal
If you are looking for a way to get and keep loyal customers, you must be very creative in the way you market to them. You also must think of ways to reward them for their loyalty. In doing so, they will share their commitment with family and friends, which can create new customers for you.
Click here to see “Creating Customer Loyalty Programs and let me know what you think… – http://www.sba.gov/community/blogs/creating-customer-loyalty-programs.