Do you need a branding overhaul? Does your branding really showcase who you are and what you offer? Now is the time to sit back and see how “visible” you are to yourself – you are the customer.
A lot of people think branding is just creating a logo, having business cards and a website. But what do these things really say about you.
Branding is a big package and in it should be all the things representative of you, your style, your products and services. So… if you are the customer, how do you feel about these things?
Business documents
How do you look on paper? If you are the customer, can you appreciate the materials you hand out? Is your logo and artwork aesthetically pleasing and visible on your business cards, stationery, envelopes, brochures, and other business documents? Are they well written and clearly defines who you are and the services you provide.
Will you communicate electronically? Do you have electronic versions of your paper products?
Your Email
Do you have an electronic business card you can place in your footer? If not, have you set up your Automatic Signature that appears after your email (i.e., your name, company name, address, telephone numbers, website and email address)?
Your Website
Review your website. Is your logo and artwork appropriately placed and visually pleasing? Other things to look for:
- Do you have a tagline, slogan or catch-phrase that helps to reinforce your message?
- Does it say who you are, what you do, what products and services you provide?
- What about client testimonials…ones that can provide credibility to you and your business.
- Do you have a way to share news, tips and other relevant information such as a blog?
- Do you have a way for your visitors to share your information such as Share Buttons?
- Do you have photos of past events, workshops, client projects?
Your Social Media Accounts
All of your social media accounts should have your logo, tagline and other relevant artwork, and color scheme. Different accounts give you different ways to customize your information.
- Facebook Business Page – allows you to add a Logo and Cover Image.
- Google+ – allows you to add a Logo and Cover Image
- Twitter Business Account – allows you to add your logo, a header image, a custom background and use custom colors.
- LinkedIn – allows you to add your company profile and use your logo.
Be consistent. Use the same images cross all social media accounts.
You should also be sure to create an account with a similar name as your business or tagline.
These are just a few of the important things to review during your branding overhaul. Make a weekend of it. Who knows… you may look one way on Friday and look a better way on Monday!