With today’s marketing strategies focusing primarily with online visibility (websites and social media), many people seem to have forgotten about making themselves visible – that ”face-to-face” interaction has almost gone the way of the payphone.
Below are several ways to make “you” and “your” business more visible.
- Register for and attend a conference that is focused on your business or in an area of interest to your customers. Even if you are familiar with the content of the conference – your customers are not. What better way to get close to them than to engage them there.
- Get out and visit local business owners that may need your services. Offer to provide them with a complimentary meeting or assessment of their business. Seeing you face-to-face may make them take you up on the offer.
- Join the local Chamber of Commerce in your area. Most of these offer monthly breakfast/lunch events that may prove to be very beneficial to your business.
- Trade shows are always interesting. Find some in your area and rent a table. To draw visitors, dress it up and make it festive. You’ll be surprised at how many people will stop by. Don’t forget the tchotchkes! Everyone loves a useable freebie (notice the emphasis on usable!)
- Develop a basic workshop or free seminar that you can offer potential customers. Make sure that what you are offering will be beneficial to them – that when they walk away, what they’ve learned can be put into action. If they need more assistance, they will more than likely reach out to you for help. Also, if you decide to conduct a “paid” seminar or workshop – chances are, they will pay if value was found in the free seminar.
These are just a few ideas on how to make you and your business “more visible.”