It is difficult, if almost impossible, to get around social media. It’s everywhere. Since most businesses have to use it in some form or another, following are a few tips to get started.

Websites, blogs and social media begs for loyal fans and engaged users, but getting it is not easy. Here are some tips to grow your fan base:

Be authentic and positive
Ensure that your commenters and posters are “saying something nice” and avoid the snarky ones. Include a disclaimer that lets users know that comments that are disrespectful will be removed.

Balance usefulness and fun
Make your social media page useful to users but also fun to use. If they’re enjoying your content, they’ll not only come back, they’ll leave more comments, “likes” and posts. If it’s useful but not fun, they won’t return.

Stick with your demographic
Don’t try to appeal to everyone—you’ll wind up alienating your core target market. Make it a place where your community feels at home, from the language you use to the photos you post.

Communicate your value proposition
Let your users know why they should come back. There has to be something of value for them to do so.

Don’t ask users to spam their friends
Asking them to import their Facebook friends no longer works. People are tired of it and don’t want to do your marketing.

If you’re new to the social media game, these easy steps should help. If you have questions or need assistance, please give us a call.