J. Everett Prewitt

J. Everett Prewitt is an author who believes in the power of unity. His first novel, Snake Walkers, is a testament to strong black men, women and families—like the ones in his Glenville community of Cleveland, Ohio–where part of the story is set. He believes, “Your history, created by your ancestors, is a road map for your family’s future. If you know your history, you also know the potential for greatness in yourself and your children.”

Challenge: Prewitt needed a literary publicity campaign for Snake Walkers. He wanted national attention and strong sales for his first independently published book.

Solution: Visibility Marketing Inc. created a comprehensive publicity campaign that included information distribution to book stores, reviewers and clubs, broadcast and print media, expos and literary agencies for awards, recognitions and commendations.

Results: Prewitt and Snake Walkers received several literary awards, participated in over 20 “sold out” book signings, appeared in numerous interviews including online, and captured the attention of a national publisher for Snake Walkers’ sequel.