Ways to Improve Your Facebook Organic Reach

improve facebook organic reachI often get a kick out of the replies from young people when I mention Facebook. “That’s for old folks, we don’t use Facebook anymore…”

That may be true, but there’s another reason for the drop in Facebook’s business usage.

Since last last year, most businesses have seen a drop in their organic Facebook reach for their posts. Facebook’s change in how it places posts in their users’ timelines is in part responsible. But there’s still strategies that business pages can do to counteract this.

1. The 10-4-1 Method
This means plan ten posts that are fun and entertaining. This doesn’t have to be your own content. Share posts that will engage your audience. When your users respond to those posts, Facebook will start showing more of your posts in users’ newsfeeds.

The “four” should be posts related to your brand, i.e. status updates from your blog or other brand information.

Sales pitches should be that “one” post that drives them to your site for special offers or deals.

2. Get Personal by giving your audience an insider’s view of your business. This will garner more responses, but keep it real and genuine.

3. Post at 2 a.m.
You’ll have less competition at that time, and you’ll get noticed when traffic picks up starting at 6 a.m.

4. Go Beyond the “Share”
Focus on posting content that will be shared, but keep that content of a high quality that will interest your audience. Relevant content inspires sharing which leads to a high organic reach for your business.

Try it, and let me know what you think…