What Constitutes Content Marketing?

content marketingWhile nearly 60 percent of businesses use at least one form of content marketing, many do not understand exactly what that can include—and its possibilities. Avenues to reach your audience grow at a rapid pace. New social media platforms are debuting almost daily. But apart from social media, content marketing includes other ways for businesses to reach out.

Content marketing is a part of a marketing strategy but can be defined more precisely as existing outside of marketing collateral, such as websites and brochures.

Here’s what it can include:

  • email marketing campaigns and newsletters
  • company blogs, which may include guest posts
  • books
  • slide presentations (Powerpoint, Google docs, Mac Keynote)
  • podcasts
  • video and micro-video (Vine)
  • social media: Facebook, Twitter, Flickr, Google+, Instagram, Reddit, Pinterest, to name just a few
  • webinars
  • live presentations
  • white papers

Is your business using any of the above? You don’t have to use everything listed, however a good marketing plan will pinpoint which ones will work best for you to reach out and build your audience.

If you’re not sure what will work for your company, reach out to us. We’re here to “make you more visible.”

Customer Response to Email Marketing Campaigns is Still Strong

email marketingThe credit reporting company Experian recently used Litmus, an online email marketing analytics provider, to analyze the campaigns of five million openers from 29 campaigns from seven brands and found some surprises.

While customer response to email marketing campaigns is still strong, mobile users only average 10 cents per transacation. Consumers who used both mobile and another device spent $1.28 per transaction. Mobile users tended to make low-cost purchases. But 31% of campaigns that were opened first on mobile returned and used a combination of mobile and a desktop, laptop, or tablet and made a purchase later. If the campaign sparked interest, consumers returned to it. Continue reading Customer Response to Email Marketing Campaigns is Still Strong