I will never forget the Northeast blackout in August, 2003. The blackout affected an estimated 10 million people in Ontario and 45 million people in eight U.S. east coast states. Ohio was one of them. I was pregnant with my daughter and could only think, “This is crazy. We do everything with electricity!”

It seems that we can actually live without it (at least for a short time).

The creative team at the advertising agency Leo Burnett Lisboa were hired to produce a brochure for the electric company EDP Group to educate consumers about its “Access to Energy” campaign. The campaign hopes to bring power to isolated communities and raise awareness about global electric consumption. And they produced a print brochure without using electricity.

In one month, designers drew by hand folded the brochures by hand. Sunlight was the light source and the printing was done manually. The process was documented by using analog cameras. Beyond the content of the brochure, the process makes a statement about sustainability. Watch it here: