Why the C-Suite Desperately Needs Human-Centered Communication Planning

Mergers and acquisitions, overhauling ineffective customer engagement models, and enterprise-wide Information Technology deployments will guarantee disruptive change within any organization. Invariably the CEO declares success to shareholders when the merger is complete. The Chief Operations Officer … [Read more...]

Protecting Our Environment – It Makes Economic Sense

Asking people, businesses, or any institution to do anything for altruistic reasons hardly ever works. It then begs to ask why environmental stewardship campaigns are often reduced to “feel good” narratives that play on our social consciousness. Feeling good is temporary, but connecting to core … [Read more...]

Your Organizations Wants You To Brand Yourself

Recently, for a major organization, I conducted a workshop about personal branding. What was most interesting, is that this organization wanted its employees to have personal websites, LinkedIn, Instagram, Twitter and Facebook accounts. What its leadership realizes is that competition for excellent … [Read more...]