How an Electric Company’s Brochure was Created without Using Electricity

nonelectric brochure

I will never forget the Northeast blackout in August, 2003. The blackout affected an estimated 10 million people in Ontario and 45 million people in eight U.S. east coast states. Ohio was one of them. I was pregnant with my daughter and could only think, "This is crazy. We do everything with … [Read more...]

Incorporating SEO into Your Website Content

SEO

When people "Google" our information, we want it to be the first on the long list of results.  Now, search engine optimization (SEO) is tailoring your website’s content to what they use to index it and help visitors find your site. Here’s a primer on how you can do it: Use a great, concise … [Read more...]

Five Ingredients for Readable Blog Content

online content ingredients

The "in" thing is that everyone should blog.  There are so many questions that need answering. One of the them I get is, " I'm not a good writer. What do I say?" Well...good, engaging blog posts are a mix of storytelling and visuals. There are five key ingredients comprising readable … [Read more...]

How to Communicate and Market Sustainability

marketing sustainability

Now that more people are becoming aware of how to treat our planet, there are greater opportunities to share your company’s sustainability practices. Here’s how you can do it: Engage consumers emotionally as part of your branding. Make your practices relevant so that they can feel a part of … [Read more...]