How to Communicate and Market Sustainability

marketing sustainability

Now that more people are becoming aware of how to treat our planet, there are greater opportunities to share your company’s sustainability practices. Here’s how you can do it: Engage consumers emotionally as part of your branding. Make your practices relevant so that they can feel a part of … [Read more...]

Method’s C2C-Designed LEED-Platinum Factory Plans

method LEED building

When childhood friends and former roommates Adam Lowry and Eric Ryan founded Method® amost 15 years ago, they set out to create "clean" cleaning products that you didn't have to hide under the sink. Now, the San Francisco-based Method® plans to build a LEED-Platinum factory in the U.S., where it … [Read more...]

Chipotle Lists Climate Change as a Company Risk in its SEC Filing

chipotle sec filing

Today is Earth Day. While whether or not we have control over climate change is still being debated, the fact that we are affected by how we treat Mother Earth is not. When Chiptole listed climate change as a company risk in its annual 10K SEC filing, the language used served to downplay the … [Read more...]

Accreditation in Public Relations (APR) Celebrates 50th Anniversary Year

APR 50 years

April is APR Month Ohhhh, so that’s what APR after your name stands for! I remember when I joined the local chapter of Public Relations Society of America (PRSA). I was excited for the camaraderie and the opportunity to learn and network with my peers. After a few months, I learned about the … [Read more...]