Which Social Media Networks Have the Most-Engaged Users?

Engaged couples are in a relationship. You want your engaged visitors to be in a relationship with you. Which networks are the most engaged? According to a report from Shareaholic, YouTube, LinkedIn and Google+ drive the most engaged social referrals to websites. The analysis examined visit … [Read more...]

Smart Inclusion™ – The New Normal for Capital Improvements

Commercial buildings account for 35 percent of US and 40 percent of global electric consumption. They eat up 30 percent of companies’ operating budgets and account for nearly 20 percent of worldwide carbon emissions, according to the U.S. Department of Energy. By integrating smart energy and … [Read more...]

Measuring PR Through Your Website

When it comes to measuring your public relations impact, there's a new kid on the block. Now, a business’s website analytics and search engine optimization is at the center of public relations measurement. You can find out if your visitors are buying your product or service, ask for more … [Read more...]

Smart Inclusion™ – The New Higher Education Imperative

Last month Todd Q. Adams, our chief of sustainability and innovation, was invited to speak to African-American male students at Lakeland Community College in Ohio. Lakeland launched Pathfinders a few years ago as a program designed to attract and retain African-American male students. To their … [Read more...]