Consumers Lash Out at American Girl on Facebook After Diverse Dolls are Discontinued

american girl

Recently, the American Girl doll maker and retailer announced that it is dropping four dolls from its historical doll line. That wouldn’t be news except that one of the dolls is one of two black dolls and one is their only Asian doll. Angry Facebook fans saw the move as reducing the line’s … [Read more...]

The “Sustainable Font” Created by a London Ad Agency

sustainable font

We see the word "sustainability" so much now, that it's becoming the new black. It all started with a 14-year-old Pittsburgh student who pointed out that the U.S. government, if it switched its font choice to the classic Garamond, it could save $400 million a year. Thinking about ink use coined … [Read more...]

Pinterest Told to “Get Green” by its Users and Greenpeace

solar panels

It seems that no one has an excuse for not going "green." At a demonstration outside Pinterest’s headquarters in San Francisco, influential Pinterest users and Greenpeace activists asked the social network to use renewable energy to power its platform. Mimicking Pinterest’s interface, the … [Read more...]

Alternative Ways to Communicate Your Company’s Sustainability Brand

Alternative Ways to Communicate Your Company’s Sustainability Brand

http://youtu.be/qlzzNl38IFM You want to let the world know your work in sustainability, but it's a daunting task. You do so much. What's the easiest way to communicate it all? Thanks for asking. You need to make your messages personal and relatable: Get to how people live. Start with where … [Read more...]