Why Teens are Abandoning Facebook by the Millions

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Remember that look you got when you asked your teenager why she didn't accept your friend request? It seems that she would rather move on than to share her friends and social life with you. While  Facebook has over 1.2 billion users worldwide, it’s losing favor with teenagers (age 13-17)—by three … [Read more...]

Rand Paul’s Lawsuit Against Obama Uses Plagiarized Content

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Just copy from someone else. Isn't that what you do if you can't think of the right words to say? The Tea Party member and Republican senator from Kentucky, Rand Paul, recently filed a lawsuit against President Obama and heads of government agencies connected with the National Security Agency’s … [Read more...]

What Is Native Advertising and How Is It Changing Marketing?

native advertising

The Internet has changed the way we do almost everything. From buying to spying, our world is forever changed. “Native” advertising has been around since a “story” in a magazine was labeled as “advertising” in order to distinguish it from editorial content. It looks and reads just like an … [Read more...]

Writing a Powerful Sustainability Story as a Key to Effective Marketing

marketing sustainability as a story

Those of us who have more than one child know that to reach one may be quite different from how we reach the others. One size does not fit all. It's the same way when communicating with your customers. “Green” consumers can also be called “desirable” customers. They’re early adopters, 24 percent … [Read more...]