States Need to Follow California’s Lead in Smart Energy and Water Management

california energy

When the ALS Ice Bucket Challenge was experiencing a high point, many people were agitated that water was being wasted. Those not living in water challenged states like California may not have understood what all the fuss was about. "It's just a little bucket of water!" The state of California … [Read more...]

Three Top Social Media Networks and How to Best Use Them

social media marketing

Last I checked, there were well over 200 major social media networking sites (and that's growing). From About.me to Instagram to Zoopa, people are finding creative ways to connect. With so many from which to choose, how can you know which is best for you? Instead of trying to go through the … [Read more...]

Short on Cash?…Advertise! The Ohio Turnpike OKs Marketing Program

ohio turnpike marketing

When you're short on cash, advertise! There was a time when you didn't see ads from doctors, lawyers and the pharmaceutical companies. Now, the Ohio Turnpike Commission has moved to raise revenue through advertising. The Ohio Turnpike Commission is offering Sponsorship deals and ads in … [Read more...]

General Motors Apologizes After Sending Recall Notices to Victims of Faulty Ignitions

general motors recall

More and more I see companies making mistakes that can be avoided...if they would just get professional customer engagement counsel. GM has issued 2.6 million recall notices to customers stemming from a faulty ignition switch. The recall is linked to at least 13 deaths. The National Highway … [Read more...]