I recently attended a seminar that focused on how to get more clients. This is the premise: If you want more customers, you have to do all of the marketing yourself. Don’t rely on anyone else to do it for you. While this sounds great and wonderful, it may not always be practical. Let’s think [...]
We Need Black and Brown in Green
February 13, 2012 By
You can call me an energy technology nerd, but I enjoy assisting clients in the development of energy management solutions that help to reduce our societal carbon footprint. More importantly, I find it intrinsically gratifying to develop successful consumer engagement strategies that incentivize the average citizen to reduce water and energy consumption. After all, we [...]
Annual Reports… Who Reads Them?
January 18, 2012 By
No one. Annual Reports are long, boring and usually have awful photos. Well…not all of them. Some people actually do read them, because even though they are few and far between, there are good Annual Reports out there. You just have to know how to create them. Corporations with shareholders have to report their Income [...]
Sustainability – It’s a Matter of Stewardship
November 15, 2011 By
While engaged is a discussion today regarding consumer engagement strategies for home energy management solutions, a colleague raised the question, “How do you make environmental sustainability resonate with the average person?’ For that matter, does the average person really connect personal driving habits to air quality? As we turn on our tap water, do we [...]
