Analyzing Marketing Data: Are You Doing It?

Whether or not you have a successful marketing campaign depends largely on the strategy, its execution and the resources used. Every year, big firms invest many resources in marketing and communication campaigns to promote its products and services. At the same time, small companies fight to … [Read more...]

Interns Are Critical to Global Growth

by Daniel Fumero Lázaro Working as an intern from the Canary Islands within the United States has allowed me to directly participate in global commerce. The Canary Islands, a Spanish Territory 60 miles off the coast of West Africa, serves as a strategic business hub between African and European … [Read more...]

Why the C-Suite Desperately Needs Human-Centered Communication Planning

Mergers and acquisitions, overhauling ineffective customer engagement models, and enterprise-wide Information Technology deployments will guarantee disruptive change within any organization. Invariably the CEO declares success to shareholders when the merger is complete. The Chief Operations Officer … [Read more...]